No junior handoffs
I stay close to the work, from diagnosis and stakeholder conversations through to technical implementation and review.
About Jack
A growth marketer who learned to build the infrastructure behind the numbers.
I help businesses understand where growth is leaking, decide what matters next and implement systems that make paid media and marketing data more useful.
My work sits between performance marketing, analytics and engineering, close enough to commercial goals to know what should improve, and technical enough to build the route there.
Background
More than a decade inside performance marketing.
I have spent more than 10 years working across paid acquisition, SEO, ecommerce, SaaS and lead generation, with experience managing over $10 million in advertising spend.
That work exposed a recurring problem: campaign teams are often judged on numbers produced by fragile tracking, disconnected tools and websites they cannot easily improve. Optimising bids is useful, but it cannot repair a broken measurement layer or a CRM that treats every lead as equal.
My focus expanded from campaign management into GA4, Google Tag Manager, Consent Mode, Enhanced Conversions, server-side tracking, Looker Studio, BigQuery and landing-page performance. Today, I bring those disciplines together as growth engineering.
The aim is straightforward: create better inputs for decision-makers and ad platforms, reduce wasted effort and leave clients with systems they understand and own.
Working principles
Prioritised Action Plans for Faster Results
Clarity before complexity
More software is rarely the first answer. I look for the smallest dependable system that improves the commercial decision.
Action over theatre
Audits and dashboards should lead to clear priorities, owners and changes, not simply produce another presentation.
Experience across the stack
Commercial context meets technical delivery.
- Paid acquisitionGoogle Ads, Meta, Microsoft, Shopping, Performance Max and audience strategy
- MeasurementGA4, GTM, Consent Mode, Enhanced Conversions and server-side tracking
- Data and reportingBigQuery, Looker Studio, CRM lifecycle data and revenue feedback loops
- Web and contentCore Web Vitals, landing pages, SEO measurement and conversion journeys
Life beyond the work
Work hard. Be present for what matters.
I care deeply about doing excellent work, but ambition is only useful when it supports a good life. Time with my wife and children keeps the work grounded, gives the effort a purpose and makes switching off properly just as important as switching on.
That balance shapes how I work with clients too: focused when it matters, honest about priorities and respectful of everyone’s time.
Work with me
Start a Conversation
Bring me the growth problem that crosses team boundaries.
If it involves campaigns, data, tracking, reporting or the website, we can usually find a practical place to start.